![]() All five of these characteristics speak to the primary significance of personal emotional experience. I Will paste the link for my previous blog post below, so that you can understand where I am coming from today.Īt first read, Warren’s sentence appears to be stark and negative in tone, but to stop at this first level of assessment would mean missing out on the culmination of his years of research and analysis. People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies. Blair Warren explains persuasion as follows: If you are new to Blair Warren’s work, or you need a reminder, he has written perhaps the shortest, sharpest, and most insightful explanation of persuasion. ![]() If you want to persuade people, then you need to keep five key things in mind, and to seamlessly integrate as many of them into your communication as possible: encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.įor those of you who read my recent blog post on persuasion, you will recognise Blair Warren’s five characteristics of persuasion from his book, The One Sentence Persuasion Course.
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